Research in Action differentiates itself from other organisations by offering purpose-designed research products in conjunction with traditional research methodologies.

Research Technique

The company has developed two unique research techniques exclusively available to its clients: Visualiser™ and AdValue©.


Here I need a small blurb of information about Visualisier, as the existing site has none.


A unique advertising research technique consisting of a battery of 34 statements that are used to evaluate print, radio, television and outdoor advertisements prior to release.

Action Database©

Database of general consumers and farmers countrywide, consisting of more than 30 000 economically active farmers nationally. Used in conjunction with In-Touch© Agri Survey research technique.


Agri Survey is South Africa’s unique Syndicated Agricultural Survey conducted telephonically every second month amongst Farmers countrywide.