In delivering our specialist services, we remain true to our motto at all times with professional yet personal service defining our business activities. In a marketplace of proliferating brands and products, corporations are constantly seeking innovative ways to differentiate their products and services in sustainable ways. The organisation's focus is evident in its vision, mission, and values:
We strive to become well established as a marketing research and marketing consultancy who deals with selected, research-literate, sophisticated target markets, delivering unique, renewing ways of doing research with genuine enthusiasm.
Our business is to make a visible, measurable difference to the marketing strategies of clients in the marketing industry, through the delivery of unique, specialised marketing research products and services, on a basis of continuous involvement.
Engendered in that motto are all the attributes necessary for harmonious interpersonal and business relationships, on which Research in Action is built. Effective relationships begin with mutual trust between our clients and us built on the pillars of honesty and integrity.
Research in Action and its staff bring to bear numerous years of experience in various fields of marketing research. We use our knowledge and skills to assist our clients to formulate successful strategic decisions.
Fields of Expertise
Research in Action has successfully conducted extensive research projects in a multiplicity of vertical market sectors. Its expertise in these fields as well as a broad understanding of the South African demographic position Research in Action to confidently tackle any research project. To date, the organisation has been instrumental in honing the marketing strategies of companies in these market sectors: