Lifemuse Consultancy
Amplifying your business and your brand
Vanessa Liebenberg
Business Consultant
Qualitative Research Expert & Marketing Strategist
Tel: +27 84 588 9430
Alt: +27 84 315 2835
Email: Lifemuse.vanessa@gmail.com
Lifemuse Consultancy offers expertise across a comprehensive range of research categories, including:
- Brand health and competitive positioning
- Ideation, concept testing and new product development (NPD)
- Product/ taste & pack testing, as well as line extension evaluation
- CVP (Customer Value Proposition) design and evaluation
- Ad testing: pre- and post-launch
- Feasibility studies
- Stakeholder evaluation: CRA (consumer relationship assessment), ERA (employee relationship assessment), corporate culture/ ‘climate checks’
Lifemuse Consultancy’s comprehensive repertoire of qualitative methodologies include:
- Focus-group discussions (Traditional groups, ‘Dynamic Debate’/ ‘Conflict’ groups, ‘Friendship’ groups, Mini-groups, ‘Super Groups’, ‘Car Clinics’)
- In-depth interviews (consumer, as well as business-to-business)
- On-line forums: virtual focus groups (via GoToMeetings, MS Teams, Google Meet, etc.), on-line interviews (via Zoom, MS Teams, Google Meet, etc.)
- Large Client Workshops/ ‘Mass Groups’
- Ethnographic immersions (in-home and ‘in-situ’)
- Consumer accompanied shops/ ‘shop-alongs’, as well as ‘drive-alongs’ (automotive category)