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Research in Action provides a complete market research service, leveraging our expertise in both qualitative and quantitative research. From our network of preferred partners, we source additional skills from different fields – such as psychologists or psychiatrists - when necessary to add value to our services.

 Our range of offerings include:

  • Consulting on new and existing research projects
  • Project design and co-ordination
  • Analysing research results
  • Strategic recommendations
  • Workshop research results with clients
  • Translations into the local vernacular languages

Quantitative Services

Research in Action offers the following quantitative research services, either as part of an integrated project or as stand-alone services:

  • Fieldwork (Face-to-Face, CATI, PAPI, CAPI, Online)
  • Data analysis
  • Data-processing
  • Sample and Questionnaire design

Qualitative Services

Research in Action leverages its expertise in the field to deliver the following qualitative research techniques and activities:

  • Group discussions
  • In-depth interviews
  • Mystery shopping
  • Gang surveys
  • Recruiting
  • Transcripts
  • Co-ordination of all aspects of group discussions

Focus Groups and Depth interviews are excellent methods to:

  • Test new product concepts
  • Understand how people use products and services and what it means to them.
  • Explore customers’ problems or complaints with a product or service.
  • Probe attitudes and their underlying bases.

Danie Malan, Managing Director of Research in Action, is one of the most sought after moderators in South Africa. He has natural in-born and intuitive talents which he combines with years’ experience and personal skills to make sure he get to the core to find answers to clients questions.