"Get in Touch,

Stay in Touch"

Corporate Mission

meter512.pngIn a marketplace of proliferating brands and products, corporations are constantly seeking innovative ways to differentiate their products and services in sustainable ways.

The organisation's focus is evident in its vision:

"We strive to become well established as a marketing research and marketing consultancy who deals with selected, research-literate, sophisticated target markets, delivering unique, renewing ways of doing research with genuine enthusiasm."

The business of the organisation is summarised by the mission statement:

"Our business is to make a visible, measurable difference to the marketing strategies of clients in the marketing industry, through the delivery of unique, specialised marketing research products and services, on a basis of continuous involvement."

Our Values

Our values stem from out motto:

"Get in Touch, Stay in Touch"

Engendered in that motto are all the attributes necessary for harmonious interpersonal and business relationships, on which Research in Action is built. Effective relationships begin with mutual trust between our clients and us built on the pillars of honesty and integrity. 

We believe that adding value for our clients results in effective business relationships, which Research in Action enhances with a pro-active approach.

We commit ourselves to innovative, user-friendly research services and products through a positive, team-based process of continuous learning, keeping abreast of the latest techniques, in an environment of total transparency.

Fields of Expertise

Research in Action and its staff bring to bear numerous years of experience in various fields of marketing research. We use our knowledge and skills to assist our clients to formulate successful strategic decisions.

Fields of expertise include:

  • Advertising research (Research in Action developed the AdAction© Advertising research model which was developed in South Africa for the unique South African market)
  • Attitude and Usage research
  • Brand Research
  • Business-to Business
  • Competitive Intelligence
  • Concept / positioning
  • Consumer Research
  • Corporate Image / Identity Research
  • Customer Satisfaction
  • Employee surveys
  • Geo-Demographic Research
  • Idea Generation
  • Media Research (Extensive experience in electronic as well as print media)
  • Mystery Shopping
  • Name / Name Development Research
  • New Product Research
  • Package Research
  • Price / Pricing Research
  • Product Research
  • Psychographic Research
  • Public Opinion / Political
  • Retail Research
  • Secondary Research
  • Shopper Insights
  • Strategic Research
  • Test Market Research
  • Tracking Research
  • Usability Research


    Markets Covered

    Research in Action has successfully conducted extensive research projects in a multiplicity of vertical market sectors. Its expertise in these fields as well as a broad understanding of the South African demographic position Research in Action to confidently tackle any research project. To date, the organisation has been instrumental in honing the marketing strategies of companies in these market sectors:

    • Agricultural / Agribusiness
    • Airlines
    • Alcoholic Beverages
    • Apparel / Clothing / Textiles
    • Automotive
    • Beverages
    • Business-to-Business
    • Candy / Confectionary
    • Computers
    • Consumer durables
    • Consumer Services
    • Consumers (incl. Teenagers, Females etc)
    • Cosmetics / Skin care
    • Demographics
    • D-I-Y
    • Electronics (incl. IT related)
    • Entertainment
    • Exercise & Fitness
    • Fashion Industry
    • Financial incl. Banking & Insurance
    • Foods / Nutrition
    • Fragrance Industry
    • Gay & Lesbian Market
      • Health Care  / Medical
      • Household Products  / Services
      • Housewares
      • Leisure / Holidays
      • Media
      • New Products
      • Office Products
      • Packaged Goods
      • Personal Care Items
      • Pet Owners / Foods / Supplies
      • Petroleum Products
      • Political Polling / Planning
      • Publishing
      • Religion
      • Retail
      • Service industries
      • Small business  / Entrepreneurs
      • Sports
      • Technology
      • Telecommunications
      • Tobacco
      • Toys / Games
      • Travel / Tourism